What Makes An Ezine Worth Reading?
What makes your ezine hot stuff? With literally thousands of ezines online
today, how can yours stand out or is it doomed to stay in the junk mail
The first thing to think about is, what is your ezine about? Do you
have a clue? If you don't know then you can bet a million dollars that
your readers haven't the slightest idea what you are talking about.
Define what your purpose is in the first place.
Information, Advertising, Current Events, Reviews.
The choice is yours and the possibilities are endless..
One of the biggest mistakes I see a lot of people do is to mirror
another ezine. We all have ezines that we love to read and learn from but
that doesn't mean that you need to duplicate the exact same type of ezine.
Many of us get sucked into this online world completely forgetting our
original goals and end up just jumping on the band wagon instead of being
What works for one may not work for you.
Don't get fooled into that "If I can do it so you can you" Syndrome.
It is not just about copying and pasting anymore...
> Put some flair into your words. You don't have to sound like a robot.
Develop your own style of writing so that everyone knows your style and
will come to appreciate it even more.
> You don't need to reveil your entire life story but stories that are
relevant to the topics are great openers.
> If you use advertising in your ezine, try to compliment the
advertising according to your topics. Targeted advertising means a more
increased chance of someone purchasing your products and services.
> Ask and you shall find out.
Poll Your Readers and find out what interests them. You may be
surprised at the responses. Publishers have to think in three ways.
As A Publisher
This is my name on this ezine. Do I care what I publish or will I just
keep this ezine the same way? Do I care what my readers think, will paid
advertisers want to pay to advertise with me?
Am I committed to helping people through the power of email advertising
or do I just care of making a fast buck telling people about every
fly-by-night program that comes along?
As A Reader
What keeps you subscribed? Is it because of the good information. Do
you find yourself waiting for another exciting issue to come out. If the
issue doesn't arrive do you contact the publisher to find out if an issue
is coming out.
Do you read the issue and feel you have learned something new?
Something that will help make your life better, easier, more helpful?
As An Advertiser
If I want to advertise in this ezine, why should I? Is it because of
the low prices or is it because the ezine has a responsive list of people
who WANT to read what the publisher has to say. If the publisher doesn't
care what they put in their ezine, then why should I bother pulling out my
Many publishers new and old all go through this problem. That is when
you need to sit down and view yourself from those three perspectives and
then you can understand where you, your ezine, and your reputation is
Donesia Muhammad is the owner of Ezine Ad Helper.com where you
can by quality ezine advertising for one low price. Doesn't
Your E-Business need help with their advertising. Let Ezine Ad
Helper guide you the right way.